Blogs come in many different forms and are a great way to share your opinion with others. Activists for specific causes such as social justice or rescue animal adoption may turn to blog to raise awareness about their preferred cause. Spiritual writers also choose the internet as a way to share their faith and encourage others to seek answers outside of themselves. If you are planning to start your own blog on Christianity, here are some ways to reach a captive audience.
Establish Your Message
Perhaps the most important part of a blog is the overarching message. Your first post should be engaging and send a positive message that makes people want to come back to your site and read more. Your general message should be fairly consistent throughout all the communications. This establishes credibility and creates a brand for your blog. Stick to what you believe in, even if it turns out not to be popular with every crowd.
Conduct Thorough Research
Christianity and other religions rely on sacred texts and our interpretation of those texts. Before you quote scripture, confirm that you have the source and meaning correct. Countless speakers, teachers, and pastors offer their own spin on Christian principles. Unless you are covering the similarities and differences between them, align with one or two particular ideologies.
Invite Audience Feedback
Most successful bloggers are in contact with their readers. They produce thought-provoking content and inspire others to make positive lifestyle changes. Putting a comment section in each blog or posting your blog on various social media platforms will help engage new readers and give them a new way to share and comment on your messages. Review comments frequently so you have the opportunity to respond in real-time and can edit any unflattering comments if needed.
Change the World
Stay encouraged if your reader base is low at first or if you receive less than favorable reviews. Stick with your positive message and remember why you started the blog in the first place. Whether you want to spread positivity and inspiration or aim to educate your readers in all things Christianity, your blog should remain focused on the good. People will see and understand your message and hopefully share it with their friends and family.
